Formations

Digital Marketing

Université de l'Illinois à Urbana-Champaign
Juin 2015 à décembre 2015
Description de la formation

When you complete the Digital Marketing Specialization you will have an understanding of the continually shifting consumer mindset and how to use varying digital platforms to reach different customer groups. You will understand strategic marketing concepts and the tools required to make informed decisions and set the direction for your company, business unit, department, or product line in a digital ecosystem. Additionally, the Digital Marketing Specialization is an offering of the University of Illinois iMBA - a high-quality and affordable program from the University of Illinois, built on Coursera Specializations. If you decide to apply, your success in Digital Marketing (and other iMBA Specializations on Coursera), will be considered as a factor in admission.

Certificat: https://www.coursera.org/account/accomplishments/certificate/UTR3KXVTAG7P
Certificat : https://www.coursera.org/account/accomplishments/certificate/ZPT8SS6PAXMX
Certificat : https://www.coursera.org/account/accomplishments/certificate/GFAWNNYSCGKX

Modules, options, contenu des cours
  • Digital Marketing
    Université de l'Illinois à Urbana-Champaign
    Juin 2015 - Octobre 2015
    Description de la formation
    This course will examine how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers.

    Certificat: https://www.coursera.org/account/accomplishments/certificate/UTR3KXVTAG7P
  • Analytique numérique pour les professionnels du marketing : L'analytique marketing en théorie
    Université de l'Illinois à Urbana-Champaign
    Juillet 2015 - Août 2015
    Description de la formation
    Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.

    Certificat https://www.coursera.org/account/accomplishments/certificate/ZPT8SS6PAXMX
  • Analytique numérique pour les professionnels du marketing : L'analytique marketing en pratique
    Université de l'Illinois à Urbana-Champaign
    Juillet 2015 - Août 2015
    Description de la formation
    This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space.
  • Les réseaux de marketing numériques : le contexte
    Université de l'Illinois à Urbana-Champaign
    Août 2015 - Septembre 2015
    Description de la formation
    Learn the role of digital channels in an integrated marketing campaign and why you need a digital strategy. Interact with the content and hear from industry experts invited to join the course.
  • Les réseaux de marketing numériques : plannification
    Université de l'Illinois à Urbana-Champaign
    Septembre 2015 - Octobre 2015
    Description de la formation
    Discover the multiple channels used by digital marketers today and how to leverage them optimally. Interact with content and hear from industry experts invited to join the course.
  • Digital Marketing Capstone
    Université de l'Illinois à Urbana-Champaign
    Novembre 2015 - Décembre 2015
    Description de la formation
    The Capstone is the culminating project in the Digital Marketing Specialization. You will work on a business case drawn from a problem occurring in a real organization. You will have the opportunity to combine the tools and techniques obtained through all the courses in this specialization (Marketing in a Digital World, Digital Analytics for Marketing Professionals, and Digital Marketing Channels) and apply them to a real business problem. The Capstone project will be 6 weeks long. You must take the Capstone project class after taking all the other courses in this Specialization.
  • Digital Marketing - Marketing in an Analog World
    Novembre 2017 - Décembre 2017
    Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90% of all sales are still conducted in Analog stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital Worlds on a daily basis. Although the Digital Revolution has received considerable attention in recent years, the impact of this revolution upon the Analog World has been largely ignored. This course examines this issue by asking, "How has the Digital Revolution impacted Marketing in an Analog World?

    https://www.coursera.org/account/accomplishments/certificate/GFAWNNYSCGKX