Digital Marketing

Université de l'Illinois à Urbana-Champaign
Juin 2015 à décembre 2015
Description de la formation

When you complete the Digital Marketing Specialization you will have an understanding of the continually shifting consumer mindset and how to use varying digital platforms to reach different customer groups. You will understand strategic marketing concepts and the tools required to make informed decisions and set the direction for your company, business unit, department, or product line in a digital ecosystem. Additionally, the Digital Marketing Specialization is an offering of the University of Illinois iMBA - a high-quality and affordable program from the University of Illinois, built on Coursera Specializations. If you decide to apply, your success in Digital Marketing (and other iMBA Specializations on Coursera), will be considered as a factor in admission.

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Modules, options, contenu des cours
  • Digital Marketing
    Université de l'Illinois à Urbana-Champaign
    Juin 2015 - Octobre 2015
    Description de la formation
    This course will examine how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers.

  • Analytique numérique pour les professionnels du marketing : L'analytique marketing en théorie
    Université de l'Illinois à Urbana-Champaign
    Juillet 2015 - Août 2015
    Description de la formation
    Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.

  • Analytique numérique pour les professionnels du marketing : L'analytique marketing en pratique
    Université de l'Illinois à Urbana-Champaign
    Juillet 2015 - Août 2015
    Description de la formation
    This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space.
  • Les réseaux de marketing numériques : le contexte
    Université de l'Illinois à Urbana-Champaign
    Août 2015 - Septembre 2015
    Description de la formation
    Learn the role of digital channels in an integrated marketing campaign and why you need a digital strategy. Interact with the content and hear from industry experts invited to join the course.
  • Les réseaux de marketing numériques : plannification
    Université de l'Illinois à Urbana-Champaign
    Septembre 2015 - Octobre 2015
    Description de la formation
    Discover the multiple channels used by digital marketers today and how to leverage them optimally. Interact with content and hear from industry experts invited to join the course.
  • Digital Marketing Capstone
    Université de l'Illinois à Urbana-Champaign
    Novembre 2015 - Décembre 2015
    Description de la formation
    The Capstone is the culminating project in the Digital Marketing Specialization. You will work on a business case drawn from a problem occurring in a real organization. You will have the opportunity to combine the tools and techniques obtained through all the courses in this specialization (Marketing in a Digital World, Digital Analytics for Marketing Professionals, and Digital Marketing Channels) and apply them to a real business problem. The Capstone project will be 6 weeks long. You must take the Capstone project class after taking all the other courses in this Specialization.
  • Digital Marketing - Marketing in an Analog World
    Novembre 2017 - Décembre 2017
    Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90% of all sales are still conducted in Analog stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital Worlds on a daily basis. Although the Digital Revolution has received considerable attention in recent years, the impact of this revolution upon the Analog World has been largely ignored. This course examines this issue by asking, "How has the Digital Revolution impacted Marketing in an Analog World?

Réussir le changement

ESSEC - Business School
Depuis octobre 2017
Description de la formation

L'accélération de l'environnement socio-économique conduit les entreprises à multiplier les projets de changement (nouveaux produits, applications digitales, optimisation des coûts, nouvelles organisationnelles, etc.). Le changement n'est plus un phénomène conjoncturel mais permanent. Le changement est devenu un objet gestionnaire avec des méthodologies, des outils et des compétences. La compétence en conduite du changement se développe dans les cabinets de conseil et en interne dans les entreprises. Consultants, chefs de projet, experts du changement, acteurs de la fonction RH et tous les managers doivent se doter d'une compétence en conduite du changement pour réaliser les nombreuses transformations que les entreprises et les administrations ont à mener.
Ce MOOC est une réponse à la généralisation de la compétence en conduite du changement. Il propose un dispositif pédagogique pour acculturer un grand nombre de personnes dans les entreprises et leur donner les fondamentaux en termes de méthodologies et d'outils.

Objectif pédagogique :
Présentation des principaux outils, méthodes et théories en gestion du changement. Description des fondamentaux de la conduite du changement.

A l’issue du cours, les apprenants peuvent :
- comprendre la notion de conduite du changement et son évolution dans le temps
- appréhender les grands mécanismes psychosociologiques du changement
- diagnostiquer un changement (stratégique, culturel, organisationnel, informatique) en entreprise
- construire les plans de formation, de communication et d'accompagnement
- mettre en place les dispositifs de pilotage d'un changement
- déployer des démarches agiles du changement à base d'ateliers participatifs

Design Thinking for Innovation

University of Virginia
Novembre 2017 à janvier 2018
Description de la formation

Today innovation is everyone's business. Whether you are a manager in a global corporation, an entrepreneur starting up, in a government role, or a teacher in an elementary school, everyone is expected to get lean – to do better with less. And that is why we all need design thinking. At every level in every kind of organization, design thinking provides the tools you need to become an innovative thinker and uncover creative opportunities that are there – you're just not seeing them yet.

In this course, we provide an overview of design thinking and work with a model containing four key questions and several tools to help you understand design thinking as a problem solving approach. We also look at several stories from different organizations that used design thinking to uncover compelling solutions.

Certificate In Progress

Google Tag Manager fundamentals

Google Analytics Academy
Juillet 2015
Description de la formation

In this self-paced course, you’ll learn how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers.


Modules, options, contenu des cours

Two Speed IT: How Companies Can Surf the Digital Wave, a BCG Perspective

Centrale & SupElec Paris
Mars 2015 à mai 2015
Description de la formation

Transform or disappear, the Darwinism of IT: In order to adapt to a digital world, a two-speed IT is needed.
Despite the importance of IT in today’s digital world, Chief Information Officers (CIOs) often struggle to get their voices heard by executive committees.
Faced with this challenge, IT departments are being forced to reinvent themselves to adapt their companies to the fast paced evolution of technology. The Boston Consulting Group has developed a business approach that allows IT to shed off its appearance of a heavy cost center and to adopt a new, more realistic persona as a quality service provider, partnering with users and the management.
Would you be a professional, a student in engineering, a student in a business schools or would you just be interested in digital transformation and its implications on IT, Learn with three BCG experts why and how to manage an IT department as a business in order to transform a company and adapt it to a digital world.


Mastère Net-Management

Ecole supérieure de Commerce de Clermont-Ferrand
Septembre 2003 à septembre 2005
Description de la formation

Formation permettant d'acquérir une double compétence technique (réseau, infrastructure, server, base de données, ...) et métier (finance, achats, ventes,...)

Maitrise Science de gestion

Wilfrid Laurier University
Septembre 2002 à 2003
Description de la formation

En échange au Canada dans une Université Anglophone

Licence Science de Gestion

IUP Management de Saint-Etienne
Septembre 2000 à 2003


Université Jean-Monnet Saint-Etienne
Septembre 1998 à juin 2000
Description de la formation

- Spécialisation Management du sport
- Sport : Basket-Ball
- Passionné par les JO (événement) et l'Olympisme en tant qu'état d'esprit.
Citation favorite : "L’important dans la vie, ce n’est point le triomphe mais le combat ; l’essentiel ce n’est pas d’avoir vaincu mais de s’être bien battu."