Pierre-Eric Cognard

Winning companies, such as Apple, Virgin, Toyota and others, innovate continuously because of their culture of design thinking—integrating the needs of people, the possibilities of technology and the requirements for business success. In this course, you will learn how to take a similar approach in your own business—blending the perspectives of marketing, design and engineering into a systematic approach to delivering innovation.

As a core part of the course, students participate in a team-based concept development project assignment. This project, focused on opportunity evaluation and concept development, is integrated into all course modules.

At the end of this course, participants will learn to:

Understand the design thinking process
Identify and assess customer opportunities
Generate and evaluate new product and service concepts
Design services and customer experiences
Evaluate product development economics


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This Specialization will help you switch from a top-down leadership, with the emphasis on authority, to an open leadership based on trust and sense.
This new approach of leadership, taught to HEC MBA’s student and top executives, encourages relationships between people in spite of their differences of opinion and enables better team leadership.
The Savoir-Relier protocol is based on more than 25 years of research and practice. It has been implemented with positive impact on individual and teams in companies like Apple, L'Oréal, LVMH, Sanofi or Pernod Ricard for example.
Just as them, as an executive, manager or individual, you will practice the Savoir-Relier method and discover that when done with courage, empathy, humility and resilience, it stimulates creative initiatives, and creates meaning to foster action and results. It will help you to overcome difficult situations with resilience and navigate complex systems.
You will explore your own leadership style through conversations with your peers, and acquire the necessary self-confidence to make good decisions based on the opinions and ideas of others, even if they are contradictory
You will also hear perspectives on leadership from outstanding leaders such as an Olympic athlete, business executives, and other distinguished guest speakers.
In the final Capstone Project, you will apply the skills you have grown and the models you have learned to address and overcome a personal leadership challenge.

When you complete the Digital Marketing Specialization you will have an understanding of the continually shifting consumer mindset and how to use varying digital platforms to reach different customer groups. You will understand strategic marketing concepts and the tools required to make informed decisions and set the direction for your company, business unit, department, or product line in a digital ecosystem. Additionally, the Digital Marketing Specialization is an offering of the University of Illinois iMBA - a high-quality and affordable program from the University of Illinois, built on Coursera Specializations. If you decide to apply, your success in Digital Marketing (and other iMBA Specializations on Coursera), will be considered as a factor in admission.

Certificat: https://www.coursera.org/account/accomplishments/certificate/UTR3KXVTAG7P
Certificat : https://www.coursera.org/account/accomplishments/certificate/ZPT8SS6PAXMX
Certificat : https://www.coursera.org/account/accomplishments/certificate/GFAWNNYSCGKX

L'accélération de l'environnement socio-économique conduit les entreprises à multiplier les projets de changement (nouveaux produits, applications digitales, optimisation des coûts, nouvelles organisationnelles, etc.). Le changement n'est plus un phénomène conjoncturel mais permanent. Le changement est devenu un objet gestionnaire avec des méthodologies, des outils et des compétences. La compétence en conduite du changement se développe dans les cabinets de conseil et en interne dans les entreprises. Consultants, chefs de projet, experts du changement, acteurs de la fonction RH et tous les managers doivent se doter d'une compétence en conduite du changement pour réaliser les nombreuses transformations que les entreprises et les administrations ont à mener.
Ce MOOC est une réponse à la généralisation de la compétence en conduite du changement. Il propose un dispositif pédagogique pour acculturer un grand nombre de personnes dans les entreprises et leur donner les fondamentaux en termes de méthodologies et d'outils.

Objectif pédagogique :
Présentation des principaux outils, méthodes et théories en gestion du changement. Description des fondamentaux de la conduite du changement.

A l’issue du cours, les apprenants peuvent :
- comprendre la notion de conduite du changement et son évolution dans le temps
- appréhender les grands mécanismes psychosociologiques du changement
- diagnostiquer un changement (stratégique, culturel, organisationnel, informatique) en entreprise
- construire les plans de formation, de communication et d'accompagnement
- mettre en place les dispositifs de pilotage d'un changement
- déployer des démarches agiles du changement à base d'ateliers participatifs

https://www.coursera.org/account/accomplishments/verify/CM22JG4K6G5H

Transform or disappear, the Darwinism of IT: In order to adapt to a digital world, a two-speed IT is needed.
Despite the importance of IT in today’s digital world, Chief Information Officers (CIOs) often struggle to get their voices heard by executive committees.
Faced with this challenge, IT departments are being forced to reinvent themselves to adapt their companies to the fast paced evolution of technology. The Boston Consulting Group has developed a business approach that allows IT to shed off its appearance of a heavy cost center and to adopt a new, more realistic persona as a quality service provider, partnering with users and the management.
Would you be a professional, a student in engineering, a student in a business schools or would you just be interested in digital transformation and its implications on IT, Learn with three BCG experts why and how to manage an IT department as a business in order to transform a company and adapt it to a digital world.

Certificat
https://www.coursera.org/account/accomplishments/certificate/GHVXM2NJH664

Formation permettant d'acquérir une double compétence technique (réseau, infrastructure, server, base de données, ...) et métier (finance, achats, ventes,...)

En échange au Canada dans une Université Anglophone