Pierre-Eric Cognard

When you complete the Digital Marketing Specialization you will have an understanding of the continually shifting consumer mindset and how to use varying digital platforms to reach different customer groups. You will understand strategic marketing concepts and the tools required to make informed decisions and set the direction for your company, business unit, department, or product line in a digital ecosystem. Additionally, the Digital Marketing Specialization is an offering of the University of Illinois iMBA - a high-quality and affordable program from the University of Illinois, built on Coursera Specializations. If you decide to apply, your success in Digital Marketing (and other iMBA Specializations on Coursera), will be considered as a factor in admission.

In this self-paced course, you’ll learn how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers.

- Spécialisation Management du sport
- Sport : Basket-Ball
- Passionné par les JO (événement) et l'Olympisme en tant qu'état d'esprit.
Citation favorite : "L’important dans la vie, ce n’est point le triomphe mais le combat ; l’essentiel ce n’est pas d’avoir vaincu mais de s’être bien battu."
https://fr.wikiquote.org/wiki/Pierre_de_Coubertin

Transform or disappear, the Darwinism of IT: In order to adapt to a digital world, a two-speed IT is needed.
Despite the importance of IT in today’s digital world, Chief Information Officers (CIOs) often struggle to get their voices heard by executive committees.
Faced with this challenge, IT departments are being forced to reinvent themselves to adapt their companies to the fast paced evolution of technology. The Boston Consulting Group has developed a business approach that allows IT to shed off its appearance of a heavy cost center and to adopt a new, more realistic persona as a quality service provider, partnering with users and the management.
Would you be a professional, a student in engineering, a student in a business schools or would you just be interested in digital transformation and its implications on IT, Learn with three BCG experts why and how to manage an IT department as a business in order to transform a company and adapt it to a digital world.

Certificat https://www.coursera.org/account/accomplishments/records/62M3QA32DD32

Formation permettant d'acquérir une double compétence technique (réseau, infrastructure, server, base de données, ...) et métier (finance, achats, ventes,...)

En échange au Canada dans une Université Anglophone